Totino's Calling Card Modern Warfare

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Totino's will sell peculiarly-branded frozen pizza snacks featuring Call of Duty: Modern Warfare branding and sectional in-game bonuses for buyers.
The make worked with 100 Thieves founder and CEO Matthew "Nadeshot" Haag to design the in-game items.
Totino'southward has been a sponsor of 100 Thieves' Call of Duty and Fortnite teams, although the organisation recently exited Phone call of Duty .

Snack brand Totino's has announced a partnership with Activision Blizzard for October'south launch of Call of Duty: Mod Warfare , with the brand application exclusive in-game content via its products.

Particularly-marked packages of Totino'south Pizza Rolls, Mini Snack Bites, and Multi-Pack Party Pizza volition feature codes that tin can be used to unlock in-game items, including a calling carte, picket, and charm. Additionally, retailer Walmart volition exclusively have codes that offer players double the in-game experience points while playing.

Totino's worked with 100 Thieves founder and CEO Matthew "Nadeshot" Haag to blueprint the items. Haag is a onetime Call of Duty pro player, and Totino's was appear as a founding partner for 100 Thieves' Call of Duty team in February, and in April the make likewise sponsored 100 Thieves' Fortnite team .

"As a long-standing partner in the esports community, it was a no-brainer to team up with Activision ahead of the highly-anticipated Phone call of Duty: Modern Warfare release," said Totino'southward Director of Marketing Justin Conzemius, in a release. "Nosotros had a boom working with Nadeshot to pattern unique in-game content that reflects his personal style, and allows united states of america every bit a brand to really level upward the gaming feel for players and fans."

Totino's is the presenting sponsor for 100 Thieves' "The Backbone and Nadeshot Show" recording at TwitchCon this weekend, plus the snack brand has a booth at the upshot.

Today's partnership and promotion proclamation comes after 100 Thieves recently pulled out of professional Call of Duty , afterward opting non to pursue a franchise slot for next year'due south geolocated league. 100 Thieves won two Majors in the Phone call of Duty Globe League (CWL) this twelvemonth, and was the runner-upward at Baronial's CWL championship.

Andrew is a freelance journalist and editor who has covered the videogame and engineering spaces since 2006, with an increasing focus on esports since 2016. In improver to his work on interviews, feature articles, and news stories for The Esports Observer, Andrew has covered esports for such publications as Rolling Stone, Vice, Variety, and Reddish Balderdash Esports. He is based out of Chicago.